Wiedfeld & Mehl selects Tecnavia to build the weeklies platform for the whole of Bavaria
Top image: Vertriebsleiter of Fränkische Landeszeitung, Mr. Peter Zentgraf ( copyright: Jim Albright )
The in Mittelfranken ( north-western part of Bavaria, Germany ) published titles Woche im Blick Nord+Süd and Fränkisch-Hohenlohischer Wochenspiegel, have selected Tecnavia’s NewsMemory Bluebird as their digital replica solution. It is the publisher’s objective to not only show these in their region leading weekly publications online, but to let this initiative become the weekly publications platform for the whole of Bavaria, and so other titles will be invited to join in 2019.
“We selected the solution that best serves our objectives. We wanted to offer our readers an easy to use online platform that focuses on our specific content, and at the same time give our advertisers with their sales circulars and print advertisements maximum exposure” said Peter Zentgraf, Vertriebsleiter of Fränkische Landeszeitung. “We have asked Tecnavia to develop extra functionalities to add value to all advertisements in our weekly publications. And based on those requests we show – with great visibility – all of our sales circulars on top of the index, and the advertisements inside our digital publications can be scrolled with the exact attention news articles have”.
“Tecnavia, founded 1975 in Switzerland, is very proud to be selected to partner with Wiedfeld&Mehl Mediengesellschaft mbH and achieve their goal of keeping readers informed, and serve their advertisers to the fullest”, said René Sluyk, sales manager at Tecnavia sa. “We are excited to provide Tecnavia’s Digital Replica solution in HTML5 for Web, as well as with our iOS and Android Apps, and create for these titles more brand awareness”.
“It is a real pleasure working with Tecnavia, in which we have found a technology partner also ready to implement our ideas quickly and easily”, said Peter Zentgraf, who supervised the whole project with a keen eye for weekly newspaper tradition and digital progress. For both readers and advertisers.
About Tecnavia
Tecnavia, with 20 years experience in e-publishing, processing and managing 1700+ titles and over 8 million pages per year, has always aimed to provide high-performance, innovative, cost-effective, and reliable solutions. Today, Tecnavia continues this tradition relying on hard work, bright ideas, and continuous research & development.
Contact us today for more information: we are happy to offer a customized solution that fits your needs, as well as your budget.
René Sluyk, sales manager Tecnavia s.a.
P +41 (0)44 552 40 46
P +31 (0)30 262 65 03
M +31 (0)6 204 34 530
